Better products, brought to market faster.
Digital Processes in Product Development
Does this sound familiar to you?
Media Discontinuities Everywhere
Hardware Meets Software
Changes with no clear pattern
Complaints in the Dark
Unclear Product Liability
The burden of proof is increasing
Faster to Market
Fewer recalls and complaints
Verifiable accountability
Our Solutions for Industrial Companies
In three steps: understand, develop, operate.
Assess
Industry Checkup
Assess
CRA & CSR Readiness Check
Develop
Integrated Requirements
Develop
Product Development Setup
Develop
Engineering Change Workflow
Develop
Testing & Quality Management
Develop
Product Complaint Handling
Develop
Product Responsibility Matrix
Develop
Supplier & Partner Portal
Run
generativ:care
Track Record
Experience in Industry and Mechanical Engineering
Global market leader (details available upon request)
Quality & Trust
Certified, specialized, and deeply rooted in the industry
FAQ
Why is Atlassian a good fit for industrial companies?
You develop faster and can demonstrate accountability—we translate your development logic into an end-to-end process, from requirements to complaints.
How do we bring hardware and software development together?
One framework for all: Stage-Gate methodology and agile software on a single working plane with clear dependencies—we understand both approaches and integrate them into a single model.
Will Atlassian replace our PLM or ERP system?
No—PLM and ERP remain the leaders. We start where Excel and email are currently doing the work and bridge the gaps in the processes in between.
How does this help us with complaints and product recalls?
Fewer recalls through earlier detection: 8D, non-conformance, and CAPA logic as a workflow, linked to the product, cause, and corrective action—a model we have implemented multiple times in manufacturing.
What does the Product Responsibility Matrix do?
Responsibilities are immediately clear—modules, requirements, and evidence are assigned to specific individuals rather than being listed in abstract responsibility matrices.
How does Atlassian support compliance with the CRA and the new Machinery Regulation?
The supporting documentation is created during operations, not right before the deadline—reporting chains, SBOM links, and documented approvals. The technical evaluation remains your responsibility.
How do development partners and suppliers collaborate?
Streamlined and without back-and-forth emails: a portal with roles, permissions, and clear interfaces—external collaborators work within your process, not alongside it.
How quickly do we become productive?
In weeks instead of months: configured modules instead of a tool project, prioritized by process impact—and continuously maintained with generativ:care.
Why generative?
Because our mechanical and industrial engineers have an inside look at development and manufacturing—and configure the Atlassian platform to follow your process, not the other way around.

